SIMAD Cultural Week – Event Branding & Creative Direction (2024–2025)
For the past two years, I have been the lead event designer and brand strategist for SIMAD Cultural Week, one of SIMAD University's flagship cultural events.
#SIMADCulturalWeek #EventBranding #LogoRedesign #CreativeDirection #SIMADUniversity
Year
2024 - 2025
Client
SIMAD University
Description
In 2024, I developed the core branding concept and redesigned the event logo, giving it a fresh and modern look while staying true to Somali cultural values. The branding work extended to visual identity design, including typography, color palette, and creative assets for digital and print platforms.
In 2025, the project evolved into a collaborative team effort where I directed the visual and creative strategy, ensuring consistency across all platforms. I worked with a creative team to expand the identity through new campaigns, multimedia content, and event collateral. One of the campaigns gained significant traction online and went viral, boosting the event’s visibility and engagement.
Let’s Bring Your Ideas to Life!
Get in touch, and we’ll turn your vision into reality I’m open to full-time or part-time opportunities to create innovative designs and deliver outstanding results.